In this day and age of Internet searching, one of the most important tools for the home seller or Realtor is good photography. If the property does not look good in the photos, fewer potential buyers will be interested in asking for a home tour.
Many Realtors either don't have the time or the skills to take good photos. Some Realtors believe that shooting photos with their cell phone is good enough. While Reators understandably want to cut expenses, by not providing good photos, they are shrinking their odds of attracting interested buyers. Bad photos may be a deal-breaker altogether. (I know personally that I won't tour a home I'm not attracted to from the photos.)
One time I was sitting with some Realtors at an open house which had been advertised in the Statesman-Journal. We would see people slow down as if they were casing the place out, then drive on. We could logically conclude that they were not impressed with the "curb appeal" of the home from the outside.
Yet this was a wonderful home! It was gorgeous inside and much larger than the street view would indicate. The S-J ad was one of those photos requiring a magnifying glass to see, and it only showed the front. If these drivers-by could have seen real photos of the place, some of them surely would have stopped in for a closer look.
Photos do not sell houses. Houses sell houses. But if no one is intrigued enough to come look at a house, the house will stay on the market from lack of showings. Good photos will at least get them in the door.
If you are a home seller, make getting good photos one of your priorities in selecting a Realtor or in selling your own home. Ask Realtors for samples of the photography they provide for clients. To help make good photography a priority, please check out the hints we have assembled here.
If you don't want to do it yourself, we do offer a reasonably priced photography service which can (but doesn't have to) include creation of real estate flyers. You can see some examples here.
No comments:
Post a Comment