A well-meaning businesswoman thought it would be a great idea for her company to buy a thousand bottles of water to be handed out during a summer festival. The bottles were affixed with labels that included the company branding.
From a “nice neighbor” point of view, free water was a kind gesture to make to the community of thirsty festival patrons. Yet from a promotional products viewpoint, and the intent was promotion, what’s wrong with this picture?
What happens when someone finishes a bottle of water? Right, it gets tossed into the trash… along with all that branding.
A major consideration of an effective promotional item is longevity. How long will it continue promoting? Would the amount of money spent on bottled water be better spent on t-shirts, caps, visors, pens, mugs, or something else?
A good promotional product gets used and seen a lot. An embroidered hat gets lot of use, and each time it’s worn it advertises your business. The same thing holds true for an attractive t-shirt.
Our latest favorite is a printed mouse pad. They measure 9×7.5 inches and we can print any full color graphic on them. Mouse pads are constantly used and seen. Mouse pads come in different thicknesses including thin ones for travel and laptop use.
We will be happy to discuss your options and promotional strategies. Give us a call at (503) 365-1955.
1 comment:
Love the mousepad idea. I'm going to have to think of something for our business that would be a good product for us to utilize your great work and creativity! Great blog!
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